Have you ever wondered what’s on the other side of that ever elusive ‘road less traveled’? What actually happens when you make less traditional choices in life? For Alexis Green, who claims to have never been a “sit quietly at her desk for eight hours a day” type of person to begin with, it meant realizing that city life wasn’t for her, quitting a full-time salaried marketing job, and moving to cottage country in Ontario, Canada. I first met Alexis Green at a Women Who Whiskey[1] event in Miami where, as brand ambassador for Collingwood Whisky, she was completely in her element having conversations of substance with like-minded women while educating them about whiskey.

Later, we caught up to discuss how the pieces in her life came together to land her that dream job. For Alexis, it was more about the serendipitous opportunities she accepted than about the decisions she planned for in her life. Everything from being a Royal Canadian Air Cadet, to public speaking competitions, to tending bar, to her artsy background as a graphic designer led her to becoming the brand ambassador for Collingwood Whisky. Being new to the whiskey life myself, I asked her to share the ins-and-outs of this industry.

AGirlinHer30s: Tell me a little about women in the whiskey business:

With whiskey, the general perception is that it is a man’s industry and man’s drink, even though nearly 40% of women drink whiskey on a regular basis. It’s a huge untapped market and some of it is because of the fear that it’s a man’s drink and might make women seem too masculine. If you look at the advertising for whiskey, 95% of it is targeted towards men; and even if women are involved in the ad you’ll see it’s not women speaking to women but women speaking to men. That said, I have been fortunate to work with companies that are very diverse, inclusive, and progressive. Brown-Forman, for example, has a Women in Whiskey initiative and has hired women for powerful positions; it’s a company that believes in equality, diversity, and inclusion.

AGirlinHer30s: How do you feel drinking is different in your thirties than in your twenties?

[Laughs] I’ve worked in the industry my whole life but at the same time I’ve always been an old soul. I love going out to dinner and trying out that new cocktail bar but I’m definitely not the type of person who says, “It’s Friday night, let’s drink”. So, I think the difference is that it just becomes more socially acceptable in my thirties, whereas in my twenties my attitude towards drinking was considered weird.

AGirlinHer30s: Describe yourself in three hashtags:

#lifelessordinary #brainsoverlooks #bewhoyouare

Finally, what advice would you share with women who may find themselves struggling to live a “less ordinary” life?

Growing up, I always had a great childhood, great family, an amazing education; but all my personal life decisions have never been the status quo. I didn’t get married in my twenties and aspire to have 2.5 kids and I never followed that path that most of my friends did. And that’s okay. Because I have had some wonderful experiences, and I get to travel for my job all around the United States and Canada. I feel very fortunate to have the job that I have and to do what I do, I hope that everybody gets to do what they love to do.

“All my personal life decisions have never been the status quo. And that’s okay.”

So, what’s on the other side of the ‘road less traveled’? What actually happens when you make less traditional choices in life? However uncomforming that may be for a girl in her thirties, if you’re fortunate enough to take that road, it may very well lead to landing your dream job.

Read more about how I learned to break gender stereotypes with 3 whiskey recipes here.


[1] Women Who Whiskey is an experimental whiskey club for women.

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